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Baby bottom butter is a balm used upon babies' bottoms to soothe them and prevent diaper rash. The English supermarket chain Waitrose sells a version of this which is produced in Hampshire.1 When they reformulated it to remove preservative parabens and other petrochemicals, they found that sales increased significantly as mothers started to use it in place of expensive skin cream.1 The natural ingredients now include olive oil, camomile oil and lavender.1 As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores.2 The product has sold eight years worth of stock in just four months following this buzz.3
References
- ^ a b c James Tozer (19 April 2008), Supermarket stampede as women slap £2.49 baby 'bottom butter' on their faces, Daily Mail, http://www.dailymail.co.uk/news/article-560636/Supermarket-stampede-women-slap-2-49-baby-butter-faces.html
- ^ Roya Nikkhah (26 Jul 2008), The ugly truth about skin creams, by beauty boss Liz Earle, Daily Telegraph, http://www.telegraph.co.uk/news/newstopics/celebritynews/2462192/The-ugly-truth-about-skin-creams,-by-beauty-boss-Liz-Earle.html
- ^ Charlotte Ross (2 September 2008), Beauty: Time to face facts, The Scotsman, http://news.scotsman.com/health/Beauty-Time-to-face-facts.4447024.jp
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- This page was last modified on 25 November 2008, at 14:44.
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