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Brick and mortar (B&M) refers to a company which possesses a building for operations1. The phrase can be a misnomer since not all buildings are physically constructed from bricks and mortar.
In the jargon of eCommerce, brick and mortar businesses are companies which have a physical presence (for example, a building made of bricks and mortar) - which offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence (see online shop for comparison). An example would be the brick and mortar movie rental shop Blockbuster Video -- the competition from the new online rental services offered by Netflix.
A comparable term in the United Kingdom is High Street shops, although the phrases brick(s) and mortar business are also used.
Nowadays a lot of companies,who? which were "Brick-and-Mortar companies" are changing to an "Bricks-and-Clicks company".citations needed Bricks and clicks is a business model by which a company integrates both offline (bricks) and online (clicks) presences in uk.clarify
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- This page was last modified on 1 September 2008, at 17:11.
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