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Eggo is a brand of frozen waffles in the United States, Canada and Mexico, which is owned by the Kellogg Company. Their marketing slogan since the 1960s has been "L’Eggo my Eggo".
In Fortune magazine, it was stated that Eggo has a 65% share of the frozen waffle market.[1] There are now about a dozen established Eggo waffle flavors,[2] as well as other breakfast products such as French toast sticks, muffin tops, a breakfast cereal, syrup, and "Toaster Swirlz", a type of miniature cinnamon roll and jungle animal shaped pancakes.[3]
According to Sonia Reyes, $27 million was spent on the ad effort when Eggo launched its new syrup in 2003.[4]
References
- ^ http://money.cnn.com/magazines/fortune/fortune_archive/2005/10/31/8359152/index.htm Ehrbar, Al. Fortune Magazine. October 31, 2005.
- ^ Kellogg's Eggo products
- ^ http://www2.kelloggs.com/Product/ProductDetail.aspx?brand=148&product=3332&cat= Kellogg's]
- ^ Reyes, Sonia. "Eggo Dips into Syrup With $27M Ad Effort." Brandweek 18 August 2003: 2. Academic Search Premier. EBSCO. Shawnee State U. Lib., Portsmouth, OH. February 13, 2006
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- This page was last modified on 23 September 2008, at 13:51.
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