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Frosted Flakes or Zucaritas (North American countries) or Frosties (UK, Commonwealth of Nations and European countries) is a cereal similar to Corn Flakes from Kellogg's, but "frosted" or coated with sugar.
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Names
The term "Frosted Flakes" can be used by any company making a similar product. However, the term "Frosties" is a registered trademark and so cannot be used by others, and it goes under many different names in other countries.
- "Zucaritas" in Latin America.
- "Sucrilhos" in Brazil.
- "Corn Frost" (콘푸로스트) in South Korea
Tony the Tiger
Tony the Tiger has been the mascot of Frosted Flakes since the cereal was first introduced in 1952 as Sugar Frosted Flakes. The word "sugar" was dropped from the product in the 1970s.citation needed Tony is known for uttering the cereal's slogan: "They're Great!". Tony the Tiger was originally voiced by Thurl Ravenscroft, who continued to provide his voice until his death in 2005. The character is currently voiced by the former professional wrestling play-by-play announcer, Lee Marshall. In 1997, seven-time USA barefoot water skiing champion Zenon Bilas played Tony the Tiger in a Frosted Flakes TV commercial.
Other characters
Katy the Kangaroo was on a frosted flakes box for a short time.
Kelloggs Frosted Flakes products
In 2003, Kellogg's launched Cinnamon Krunchers. The slogan was "They're Great 'Till They're Gone."
Sugar reduction
In 2004, Kellogg's introduced a recipe containing a third less sugar.
Gold version
In 2008, Kellogg's introduced Frosted Flakes Gold. It is flavored with honey and claims to provide longer lasting energy than original Frosted Flakes.
Taglines
This cereal has had numerous taglines, but the classic, "They're great!" has always been used along with the others.
- They're more than good, They're great!
- They're gonna taste great!
- Bring out the tiger in you! (1980s)
- The taste adults have grown to love. (1980s - 1990s)
- Earn your stripes!
- Never let the tiger catch you!
- Put a tiger on your team!
- Pass it on!
The Frosties Kid
The Frosties Kid was an internet meme during the spring and summer of 2006.
The Frosties Kid advertisement was aired on British and Irish domestic television stations in spring 2006. Rumours in internet Blogs and Forums that the actor had committed suicide were soon noted by Snopes when they investigated this meme1. In June 2006 it was announced on Radio 1 that Frosties Kid was alive and well, living in South Africa2. Questions about the Frosties Kid are still, with perhaps the most compelling rumour being that he is actually a CGI creation, a rumour which Snopes described as 'one of the more interesting theories', but never ruled out. 3
1960s jingle
- Tony the Tiger says -
- Frosted Flakes are GREAT!
- Kellogg's
- Sugar Frosted Flakes
- Get on the beam
- Put a tiger on your team
- Eat Kellogg's
- Sugar Frosted Flakes
- It's a great way
- To sweeten up the day
- A beautiful bowl
- To get lost in
- Great golden flakes
- Of corn and syrup
- With a glittering
- Sugar frostin' the frosties kid is chessssssssssssssy
- Get on the beam
- Put a tiger on your team
- Eat Kellogg's
- Sugar Frosted Flakes
Sponsorship
- Kellogg's was a major sponsor of Adventures of Superman throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are considered classics and are available on the DVD release of the series' first season.
- Frosted Flakes has been the primary sponsor of the NASCAR Sprint Cup Series #5 Hendrick Motorsports Chevrolet since 2000. Starting in the 2007 season, Kellogg's Frosted Flakes began splitting sponsorship part time with CARQUEST Auto Parts.
See also
- Flutie Flakes, a brand of frosted flakes named in honor of and managed by Doug Flutie
References
- ^ "Frosties Kid Suicide". Snopes. Retrieved on 24 June, 2007.
- ^ "Unofficial Mills - A statement from Frosties regarding Frosties Kid".
- ^ "Frosties CGI: Fact or Fiction".
External links
- Official website of Frosted Flakes
- Official website of Frosties
- Frosted Flakes Awareness
- Advert on The Link Portal
- Nutrition facts for Frosted Flakes
- Frosted Flakes Cereal Science Report
- Weebl's Stuff Parody of UK advert
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Wikipedia content modification information:
- This page was last modified on 30 November 2008, at 23:06.
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