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Frosted Mini-Wheats (Frosted Wheats in the United Kingdom, Mini-Wheats in Canada, and Toppas in certain European countries) is a breakfast cereal manufactured by Kellogg's consisting of shredded wheat cereal pieces and frosting.
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History
Frosted Wheats were available from the 1980s until the early 1990s in the United Kingdom under the Toppas name. They subsequently disappeared from shop shelves but were reissued several years later under the Frosted Wheats brand, similar to that used elsewhere in the world. The new cereal uses far smaller pieces of frosted wheat parcel than the original Toppas and contains beef gelatine.
Advertising
Frosted Mini-Wheats are marketed variously. They enjoyed a short stint on television advertisements with a series of commercials about one Frosted Mini-Wheat with "split personalities;" the sweet (frosted) side and wheat (shredded grain) side argued over who was more popular. When the new MyPyramid debuted, launching the whole grain craze, it enjoyed another short-lived advertising stint as a fiber-conscious cereal. These advertisements involved a man walking around, asking "Have you had your fiber today?", then handing unsuspecting, confused people a bowl of the cereal. However, these ads have discontinued. The best-known of all ads feature adults turning into children and kids turning into adults (actress Marcia Wallace appears in one of those "Kid in Us" spots). Current advertising involves a new Frosted Mini-Wheat helping children in various childhood situations. In one, a girl in a spelling bee retracts a letter after saying it outloud and passes, despite the fact that it is against the rules in an actual Spelling Bee competition. Another has the Mini-Wheat helping a girl keep time to a dance in a school play. It promotes eating breakfast in general.
An ad for Mini-Wheats that aired in Canada in the mid-1990's featured an animated "Mr. Mini-Wheat" (voiced by John Stocker) about to go on a blind date. After experiencing some pre-date anxiety, a disembodied voice convinces Mr. Mini-Wheat that between his wholesome wheatiness and his frosted side, he has much to offer. Now quite confident, Mr. Mini-Wheat sets off for his date, proclaiming that "She'll be my love slave forever!". This line was quickly changed to "She'll be my true love forever!" for later airings.
There is a new advertisement in Canada regarding the new Vanilla flavored Mini-Wheats. The tune for this song is based on "Agadoo" by Black Lace.
One of the newest television commercials involves its strawberry-flavored version, portraying a case of mistaken identity. A traditional, male Mini-Wheat character, seeing a pink-colored Mini-Wheat, greets him flirtatiously, only to be shocked when the latter turns out to be another male. Another strawberry-flavored commercial features a band, The Beatles, playing to the theme song.
Ingredients
Whole grain wheat, sugar, high fructose corn syrup, gelatin, reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), folic acid and vitamin B12. To maintain quality, BHT has been added to the packaging.
NOTE: All FROSTED varieties of Mini-Wheats contain beef gelatin (made from beef).
Varieties
Frosted Mini-Wheats currently come in the following varieties:
- Original Frosted Mini-Wheats
- Bite Size Frosted Mini-Wheats
- Bite Size Frosted Blueberry Muffin
- Bite Size Frosted Cinnamon Streusel
- Bite Size Frosted Maple & Brown Sugar
- Bite Size Frosted Strawberry Delight
- Bite Size Frosted Vanilla Crème
- Frosted Mini-Wheats Big Bite
- Unfrosted Mini-Wheats (Relatively New)
In Australia, Mini-Wheats are a healthy cereal, normally made from wholemeal wheat with a fruit filling. They also make a plain variety, like Shredded Wheat.
In the 1980s Kellogg's made "Apple Frosted Mini-Wheats".
See also
- Official website of Frosted Mini-Wheats
- Consumer reviews at RateItAll.com
- Nutrition Facts and Analysis
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Wikipedia content modification information:
- This page was last modified on 25 November 2008, at 19:56.
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