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Pop Secret is a brand of popcorn produced by Weaver Popcorn Company for General Mills, introduced in 1986. Nineteen different varieties of popcorn are produced under the imprint, including light popcorn, cheddar cheese popcorn, and kettle corn.1
Pop Secret formerly sponsored an annual NASCAR race called the "Pop Secret Microwave Popcorn 400", which was held at North Carolina Speedway.
Pop Secret created a variety of colored popcorn called Pop Qwiz sic in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color. 2
Pop Secret created the What's Your Pop Secret? Theatre,3 which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND),4 a non profit organization that helps increase diversity in film making within the industry.
A troupe of independent writers, film makers, and animators created Pop Secret Mountain,5 a fan site devoted to the product. The site was panned by the advertising community as being blatantly corporate.678 However, the site was neither funded nor endorsed by General Mills and continues to stand today as a beacon for those who simply like a product.
References
Wikipedia content modification information:
- This page was last modified on 20 September 2008, at 08:57.
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