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A trade fair (or trade show) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. There are currently over 2500 trade shows held every year in the U.S. alone, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling).
Consequently, cities often promote trade shows as a means of economic development.
Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.
An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.
List of major trade fairs
List reviewed on February 18, 2008 - in alphabetic order.
References
- ^ [1], Messe Frankfurt Website. Retrieved August 26, 2008.
- ^ Participation Information, AgQuip Website. Retrieved March 14, 2008.
- ^ Facts and Figures, Anuga website, January 2007. Retrieved November 15, 2007.
- ^ Last fair version facts
- ^ Last fair version facts
- ^ Last fair version facts
- ^ Last fair version facts
- ^ The figures of the 31st edition of Bologna Motor Show, International Automobile Exhibition, Bologna Motor Show, September 5, 2007. Retrieved October 19, 2007.
- ^ The Fair was a success and they are already working for 2009, Clarin, May 13, 2008
- ^ Cairo International Book Fair Attracts Two Million Visitors
- ^ China Import and Export Fair
- ^ CeBIT End of Show Report 2007, CeBIT. Retrieved October 19, 2007.
- ^ http://www.cesweb.org/docs/2007_CES_Audit_Highlight.pdf Preliminary Attendee Highlight Document], CES website, 2007. Retrieved November 15, 2007. Note: figure includes exhibit and conference attendees, press, analysts, speakers and exhibitors.
- ^ Chinaplas 2008 - Asia's No.1 International Plastics and Rubber Trade Fair -Show Update, ChinaplasOnline. Retrieved June 17, 2008.
- ^ The 6th China International Auto Supplies Sourcing Fair ChinaTradeShows.com. Retrieved September 20, 2008.
- ^ Taipei Computer Association: Perfect finale for COMPUTEX TAIPEI 2008 with exhibition size and number of buyers both achieving new heights
- ^ CONEXPO-CON/AGG Website, CONEXPO-CON/AGG website. Retrieved March 20, 2008. Note: figures include attendees for the co-located International Exposition for Power Transmission.
- ^ 2nd Cottage and Country homes show, salonchalet.com (Cottage and Country homes show website). Retrieved November 15, 2007.
- ^ Overview, DigitalLife. Retrieved October 19, 2007.
- ^ General Information - drupa Trade Fair
- ^ Ellie Gibson E3: Organisers report record attendance at 2005 event GameIndustry.biz, May 23, 2005. Retrieved November 15, 2007.
- ^ Login E3 Media and Business Summit 2007 website. Retrieved November 15, 2007.
- ^ [2], August 24, 2008. Retrieved August 25, 2008.
- ^ [3] , February 2, 2008. Retrieved August 25, 2008.
- ^ Countdown to Cersaie 2008 begins, Cersaie website. Retrieved November 15, 2007.
- ^ Exhibitors, NAMM website. Retrieved November 27, 2007.
- ^ Fieldays 2007 Statistics, National Agricultural Fieldays Website. Retrieved March 14, 2008.
- ^ Cosmit - Visitatori
- ^ SIMO e-life 2007 aims to become an annual point of reference for the video-games sector throughout Europe SIMO press release, July 25, 2007. Retrieved on October 11, 2007
- ^ About the 2008 Show, Sydney Royal Easter Show Website. Retrieved March 14, 2008.
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Wikipedia content modification information:
- This page was last modified on 21 November 2008, at 18:34.
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