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| Type | Public |
|---|---|
| Founded | 1995 |
| Headquarters | Baltimore, Maryland |
| Key people | Kevin Plank (Founder/President/CEO) |
| Products | Clothing & Accessories |
| Revenue | ▲$606.6 million USD (2007) |
| Net income | ▲$52.6 million USD (2007) |
| Employees | 1400 (2008)1 |
| Website | www.underarmour.com |
Under Armour NYSE: UA is a brand of clothing headquartered in Baltimore, Maryland, designed for use in sports. It was originally created to be worn underneath uniforms (like baseball or basketball jerseys) or pads (like football, hockey or lacrosse shoulder pads), but now also manufactures clothes such as hooded sweatshirts, regular t-shirts, sweat pants, compression shorts, hunting gear etc. Gaining immense exposure and popularity in 2003, Under Armour led the trend of form-fitting, moisture-wicking performance apparel which was soon imitated by Reebok's PlayDry material for its NFL Equipment line.2 In June 2006, Under Armour released a line of football cleats using the slogan "Click-Clack." Many soldiers serving in Iraq and Afghanistan wear Under Armour or similar moisture-wicking clothing for some relief in the hot climate. Recently, parts of the U.S. Military and other NATO forces have banned Under Armour because polyester fuses to the skin when exposed to flame or intense heat, resulting in severe burns.3 In 2008, Under Armour aired its first Super Bowl ad, marketing its first all-sport training shoe, which was released in May 2008.
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Retail operations
In late 2007, Under Armour opened its first retail location, at the Westfield Annapolis mall in Annapolis, Maryland. In May 2008, Under Armour also opened a larger 6,000-square-foot store at Westfield Fox Valley in Aurora, Illinois. The stores are designed to look like the underbelly of a sports stadium with a tunnel entrance and a ramp that goes up into the store. Under Armour has opened several other stores in 2008, including one in the Natick Collection mall in Natick, Massachusetts, and one in Westfield Montgomery in Bethesda, Maryland.
Sponsorship
Athletic teams
On February 15, 2008, Under Armour announced it will become the official kit sponsor of German Bundesliga team Hannover 96 beginning with the 2008-09 season, Under Armour's first kit sponsorship for a professional soccer team.4 Under Armour also announced it would supply the Wales rugby team's kits starting with the 2008 end-of-year Tests.5
Under Armour is the official outfitter for the football programs at University of Maryland, University of Delaware, University of Cincinnati ,Southern Illinois University, Auburn University, University of South Carolina, University of South Florida, Texas Tech University, University of Hawaiʻi, University of North Texas, and University of Utah.6
On September 2, 2008, Under Armour signed a 5-year contract with the University of Maryland, College Park worth $17.5 million, making Under Armour the sole athletic outfitter for all 27 varsity sports at the school. The contract officially goes into effect January 1, 2009, but Under Armour will immediately begin outfitting the majority of the teams.
Spokespeople
- Roberto Fernandez
- Austin White
- Kevin Tufts
- Steven Martinez
- Corey Tufts
- Connor Scofield
- Vernon Davis
- Carl Edwards
- Jeff Francoeur
- A.J. Hawk
- Delmon Young
- Brandon Jacobs
- Julius Jones
- Ray Lewis
- Nick Markakis
- Kimmie Meissner
- Eric Ogbogu
- Cat Osterman
- Dion Phaneuf
- David Pollack
- Brad Richards
- Tim Hudson
- Bob Sanders
- Alfonso Soriano
- William Lang
- Steve Spurrier
- Joe Thomas
- Tommy Tuberville
- Jaden Mellick
- Ryan Zimmerman
- Jonathan Vilma
- Mike Vrabel
- Eric Weddle
- Patrick Willis
- Robby Ginepri
- Cole Hamels
- Paul Rabil
- Alex Rioux
- Kosuke Fukudome
- Andy Montano
- Devin Hester
- Brandon Jennings
- James Horn
- Chris McCormack
- Tanner Johnson
Awards
- 2008 Billie Award in Breakthrough and Innovation for Boom Boom Tap 7
References
- ^ Barnett, Gigi (2008-05-04). "New Under Armour Product Revealed", WJZ 13 Baltimore.
- ^ Baltimore Business Journal Nike also joined the race with its Dri-FIT Pro line. Analysts: Brand crossover risky for Under Armour "Under Armour's shirts, shorts and accessories are made with moisture-wicking fabrics that pull sweat away from the body. They've become the industry standard even as Nike, Reebok and other companies have tried desperately to overtake Under Armour as the..."
- ^ Holt, Stephen (April 10, 2006). "Marines Ban Polyester Clothing In Iraq". Marine Corps News. Retrieved on 2007-11-30.
- ^ "Under Armour(R) is New Official Kit Supplier for Hannover 96", press release, Yahoo.com (2008-02-15). Retrieved on 19 February 2008.
- ^ Under Armour (2008-02-14). "Under Armour and Welsh Rugby Union Sign Official Kit Supplier Agreement". Press release. Retrieved on 17 June 2008.
- ^ "Under Armour says 'Aloha' to University of Hawaii", press release, Baltimore Business Journal at bizjournals.com (2008-02-25). Retrieved on 2 March 2008.
- ^ "Women's Sports Foundation Hosted The Billies, Recognizing Media Excellence in Women's Sports and Physical Activity". prnewswire.com (2008-04-16). Retrieved on 2008-04-16.
External links
- UnderArmour.com Official website
- UABiz.com - The Business of Under Armour
Wikipedia content modification information:
- This page was last modified on 3 December 2008, at 02:46.
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